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Business Operations

Keep Customers Engaged With Showroom Displays

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Tire companies and companies specializing in showroom displays aren’t spending time and money just for the fun of it. A really good tire display will literally cause customers to rub their hands over the tread and void areas of a tire. Why? Because they want to get a sense that this tire is safe, that it will last a long time and that it will do what they want it to do when the need arises – like in the case of accident avoidance.

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Ideally, a hard-working, two-tire floor display will show a customer the sidewalls on the top of the display, while the tread design is shown clearly on a second tire on the lower half of the display. It’s a good idea to use plastic wheel inserts in the center of any tire display to give the customer a better idea of how the tire would look on their car or light truck.

Still another good thought is to purchase a tire display that rolls on semi-pneumatic wheels. This type of display can be moved easily, giving you plenty of options to make your showroom look fresh and new. It’s also important to dust each tire and display to avoid any type of dirty buildup. There is nothing worse than a dirty tire display, it sends out all the wrong signals to your customers.

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If you’re shopping around for a new tire display, look for one with an all-steel, welded construction; gloss black, weather-resistant baked enamel finish; and extra heavy-duty, 10-inch ball bearings. Some showroom tire displays feature a handy, economical tire merchandiser display that tips back to roll to convenient locations between service bay doors, on walkways and islands or on the showroom floor.

Much thought and versality has been expended to make this type of display fit the way you like to do business and where you want to show off what you sell. Use inserts that tell the customer there is presently a deal on the tires they would like to buy, and offer them a special bargain at the point of sale.

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As you shop, you’ll see many options, from three-tiered tire racks with up to 10 tires on each tier to two-tiered racks that come with a security system. If you don’t have room for a floor display, you can even check out a countertop model. This type of display features a miniature tire that looks like the real thing.

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