K&W Tire launched a new wholesale dealer web portal this weekend.
The new portal offers many upgrades over the previous site, the company said. One new feature is an enhanced search function. Dealers can now search for vehicle type instead of using an array of drop down windows to find the vehicle’s tire sizes.
"I always thought the standard method was a waste of time. Our dealers said they wanted an online tire guide so I thought when we bring out the new site we’ll give them one that does the job better and easier than everyone else’s. It’s more intuitive and saves steps,” said Jeff Hood, K&W’s COO. “If you want to know what fits on a 2010 BMW 328i, you can simply type in 10 BMW and scroll through the models until you see the exact one, or enter 10 BMW 328i and go directly to it. Then with one click it takes you to our available inventory to make your choices. It’s all incredibly easy and fast. You can type in as much or as little as you want."