The website and social media channels include JohnDow’s new branding strategy designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand name, the company says.
“Our goal was to align all of our branding with a renewed focus on the JohnDow name. This new branding strategy is supported with a new website that is the first stop for many of our customers,” said Drew Dawson, president of JDI. “Our new web brand strategy better aligns with our product and catalog branding further driving the success of JohnDow and its customers.”
JohnDow.com is relaunched with multiple benefits including a mobile-responsive design; related parts listings; constantly updated news and events information; and product user manuals. JohnDow.com has six main categories for quick navigation: oil drains, fuel handling, TPMS, shop equipment, garage exhaust extraction and automotive hardware and supplies.
Robert Christy, vice president of sales and marketing for JohnDow Industries, added, “We had one thing in mind when redesigning our website and that was to maximize the ease of doing business for our customers and their access to information. Now visitors to JohnDow.com can access our detailed product information via desktop and mobile platforms as well as enjoy an enhanced overall website user experience.”
JohnDow also launched its Facebook and Twitter channels to allow its customers to stay up-to-date with the latest product information and industry news while following the JDI team at trade shows around the country.