JMPR will assist the tire company with its public relations and media relations efforts, including brand enhancement, new product debuts, motorsports programs, dealer relations and special projects.

JMPR said it will work directly with Hankook’s management with strategic planning, development and implementation of creative PR campaigns around the company’s new product introductions, as well as provide on-site assistance at trade and auto show events and ride-and-drive programs.

In addition, JMPR will work with the internal corporate communications team at parent company Hankook Tire Co. in South Korea to manage select corporate media outreach and assist with the coordination of its global PR efforts.