Proud to Be a Tire Dealer: Jim Jones - Tire Review Magazine

Proud to Be a Tire Dealer: Jim Jones

JimJonesJim Jones may be owner of Toledo, Ohio-based JAM Best-One Fleet Service, but you won’t find that title on his business card. Jones is the head coach, or simply “Coach.”

Although he has years of experience coaching wrestling, Coach got the idea for his title from former Tires Plus leader Tom Gegax’s book, “The Big Book of Small Business.” In the book, Gegax uses football analogies for his staff.

“I wanted everyone to think of me as the coach; that’s exactly how I think about my role,” Coach says. “I find the right players, make sure they are in the right positions, make sure they know the rules of the game, makes sure they know the objective is to win the game and then let them go out and do their job.”

Coach is proud to be an independent tire dealer because of the people: both the customers and his team.

“I think the reason I’m the proudest is it has truly allowed me to help so many people on our team,” he says.

Coach has been in the tire business for 30 years, getting started at a retread facility right out of high school and working for a string of tire dealerships through the years. To further his business knowledge, Coach attended an executive development program in 1998 at The Ohio State University, which helped him learn fundamentals and gain the foundation to open his own business.

To quote author and speaker Charlie Jones, Coach says, “‘You will be the same person in five years as you are today except for the people you meet and the books you read.’ And if you’re not continually increasing your knowledge, the people you hang out with and work with, as well as the books you read, you become stagnant. I always encourage continuous training and educational opportunities, be those industry based or external in the true formal education world.”

In 2003, he put everything he had into starting JAM (stands for Jim And Mark) Best-One Fleet Service with Mark Krebs.

The first 30 days in business were rough; the dealership only sold one set of truck tires. Coach wanted to call it quits, but his wife Jennifer wouldn’t let him give up that easily.

“I came home about a month into it and told my wife, ‘Well that’s it. We are going to close it down.’ She said, ‘OK did the bank tell you to close it?’ I said no. She said, ‘Did the city tell you to close it?’ I said no. She said, ‘Did somebody else tell you to close it?’ I said no, it’s just nobody is buying, nobody will call us…and she said, ‘Well our house is on the line, get your ass out there and make it work.’”

His business partner’s wife said the same thing and the pair hunkered down to get business going. Today the business has grown to six locations, with revenue of roughly $20 million.

“You have to love what you do,” Coach says. “If you are happy and you’re passionate and you care and you’re having fun, then it’s going to make the day go a lot easier, it’s going to make the week go a lot easier and we are going to be a lot more successful because fun people are successful.”

You May Also Like

Chris Barry Elected CTDA President

The California Tire Dealers Association (CTDA) elected Chris Barry of Independent Tire Dealer Group (ITDG) as its new president during a recent meeting at Turbo Wholesale Tires in Irwindale, California. Barry replaces Billy Eordekian, president of 1-800EveryRim OEM Wheels. “I am pleased to have this opportunity to be the president of the California Tire Dealers

Chris Barry CTDA

The California Tire Dealers Association (CTDA) elected Chris Barry of Independent Tire Dealer Group (ITDG) as its new president during a recent meeting at Turbo Wholesale Tires in Irwindale, California. Barry replaces Billy Eordekian, president of 1-800EveryRim OEM Wheels.

“I am pleased to have this opportunity to be the president of the California Tire Dealers Association,” said Chris Barry. “We will continue to grow this association through relationships and programs for our membership. I look forward to seeing California’s tire dealers and other tire industry members at a CTDA event in 2023 and am always available to assist those who have any questions about CTDA.

Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing
What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – Creating a Positive Work Environment – Using Data to Enrich the Customer Experience – Microlearning Makes the Tire Industry Smarter, More Profitable The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere

bad-signage-auto-repair

Other Posts

CMA/Double Coin Adds Regional Sales Manager for South Atlantic

CMA and Double Coin appointed Kevin McGuinness to regional sales manager for the South Atlantic. In this role, CMA said McGuinness will have responsibility for sales in Virginia, North Carolina, South Carolina and Florida. Related Articles – Monro Promotes New Chief Information Officer – Cincinnati Business Courier Recognizes Tire Discounters’ Anna Wood – Ralson Tire

Monro Promotes New Chief Information Officer

Monro, Inc. promoted Cindy Donovan to senior vice president – chief information officer. She is now responsible for developing and implementing Monro’s information technology strategy and long-range implementation plan to further the company’s strategic goals. Related Articles – GRI Appoints Michael Connor as US Director of Sales – Sumitomo Rubber Names New HR Director –

Cindy-Donovan-monro
Cincinnati Business Courier Recognizes Tire Discounters’ Anna Wood

The Cincinnati Business Courier has recognized Anna Wood, vice president and managing director of Tire Discounters, as one of the top-flight leaders in the region, with its annual Women Who Mean Business selection. Related Articles – Kenneth Douglass Joins Bartec USA – Auto Care Association Promotes New VP of Standards and Digital – TIA Names

Anna Wood Tire Discounters
Ralson Tire Hires New Senior VP Brian Sheehey

Ralson Tires North America has added industry veteran Brian Sheehey as the company’s senior vice president. Last month, the tire manufacturer announced its entry into the commercial truck tire (TBR) market with a new medium/heavy truck tire manufacturing facility. Related Articles – Continental Names New Head of U.S. Replacement Truck Tires – Toyo Tire Promotes

Brian-Sheehey---Ralson