ITRS and Vulcan Vulcap to Host Open House

ITRS and Vulcan-Vulcap Industries will host an open house on from 6-10 p.m. June 6 for those in the industry to meet its team, see its new products and get a tour of its new manufacturing facility.

Madeleine Winer is Editor of Tire Review magazine. She joined the Tire Review staff as a senior editor in 2017. Before joining the tire industry, she worked as a producer and reporter at the Louisville Courier Journal. She is a graduate of Kent State University with a bachelor's degree in journalism and speaks Spanish fluently.

Published: April 3, 2019

ITRS and Vulcan-Vulcap Industries will host an open house on from 6-10 p.m. June 6 for those in the industry to meet its team, see its new products and get a tour of its new manufacturing facility.

The event will take place at 1086 Des Forges in Terrebonne, Quebec to celebrate the company’s expansion. During the following weekend, the Canadian Grand Prix will take place in Montreal. Attendees can use buy tickets and use promo code ITRS at the Holiday Inn Laval for special room rates.

To reserve tickets and for more information, contact ITRS’ Sandra Velazquez at [email protected] or 450-951-2240. Reservations must be made before April 30.

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 19, 2024

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.