It’s Just a Matter of Time - Tire Review Magazine

It’s Just a Matter of Time

Hey, we told you so!

Inour 2007 rundown of Market Influencers (September 2007 issue), we saidthat “iMedia” would indeed become a major force in the tire industry.

Admittedly we were a bit premature. 2008 wasn’t the Year of the iMedia we envisioned. We weren’t wrong, just a little early.

Butnow comes word that the iPhone – more appropriately, iPhone apps – hasfound its marketer legs. And it’s time to take note, tire folks.

Dunkin’Donuts has joined insurance giant Nationwide in developing their owniPhone apps. Nationwide’s app will allow customers to use their iPhonesto make claims instantly – right at the accident scene! Click a coupleof photos and send them along with the basic accident info.

Andthanks to the new DD app, you can wake up and iPhone the coffee byinstantly placing a to-go order at your nearest Dunkin’ Donuts. On theroad? No worries – the app will find the closest DD.

If you have comments to share, send to me at [email protected].

– Jim Smith

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