Interstate Batteries Recognized as a Top Technology Innovator - Tire Review Magazine

Interstate Batteries Recognized as a Top Technology Innovator

Interstate Batteries was recently recognized as one of the “Top 500 Technology Innovators” by InformationWeek magazine for its sales and service model.

The magazine cites the company’s effectiveness in its MarketIQ program. The program, said the company, redesigns the business approach to sales and service while streamlining communications with stakeholders, improving operations with dealers, and more accurately identifying and satisfying customer needs.

“The Interstate Batteries MarketIQ program is the culmination of innovation and work our team has been developing for more than a decade,” said Merv Tarde, Interstate Batteries chief information officer and vice president of facilities, real estate and information technology. “This recognition exemplifies our outrageous dependability and consummate dedication to our consumers and stakeholders every day.”

Each year InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual InformationWeek 500 listing.

For more about the InformationWeek 500 can be found online at

You May Also Like

Nominations for 2024’s Top Shop award are now open

Are you the next Top Shop? Do you know an independent tire dealer who deserves this honor? Nominate a shop today!


You know you're the top tire dealer in town. Why not be recognized for it? It's time again to nominate your shop (or a great one you know!) to win the 2024 Tire Review Top Shop Award, presented by Coats. Click here to start recognizing independent tire dealers today!

Nokian Tyres receives A- sustainability score from CDP

This is the fourth consecutive year that Nokian Tyres has received an A- for its climate work.

Club 3633 nominations for 2024 are open

Club 3633 is an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry.

Straightaway Tire brings on industry vets to promote training initiatives

John Wafler and Jason Servidio will drive platform-wide internal training initiatives for Straightaway Tire.

TyreXpo Asia 2024 confirmed for Bangkok

The event is expected to attract over 4,000 international attendees from around 60 countries.

Other Posts

Hamaton to relocate its European distribution hub in Germany

The new location, still located on the Siemensring business park, will provide increased storage space and more.

Hankook Tire’s Rob Williams on leveraging momentum for global expansion

The company’s North America president tells all regarding product philosophy, dealer growth strategy, and what responding to the tire market means in 2024.

Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.

Pirelli marks 50 million tires manufactured at Mexico plant

Since 2012, Pirelli has invested over $900 million in the plant.