Internet Savvy T&A Readers - Tire Review Magazine

Internet Savvy T&A Readers

(Clacton, U.K./Tyres & Accessories) Tyres & Accessories readers are ahead of the game when it comes to running online tyre businesses.

The latest T&A question of the month survey results found that 52.4% of respondents generate at least part of their turnover using the “information superhighway.”

A further 28.56% of respondents said they saw the Internet as a useful advertising opportunity. 11.9% said they made most of their revenue selling and advertising online. Furthermore, a number of respondents in this group said left comments saying they expected income generated through their online systems to increase.

Only 7.14%, by far the smallest proportion of respondents, said they were negative about using the Worldwide Web for tyre sales. This group described the Internet as “overrated.” All voters who left contact details received a free copy Chris Barling and Bruce Townsend’s book “Selling Successfully Online: 120 Top Tips for Running an E-commerce Web Site.”

The increasing importance of the Internet has not escaped T&A’s notice. That’s why we have take steps to utilise this technology as a way of bring readers more of the best information on U.K. and international tyre markets quicker. Our readers have responded very positively to the increasing prominence of our website and e-Newsletter products, as our readership figures demonstrate.

Tyres & Accessories’ International Web domain now attracts as many as 115,000 visits each month, with year-on-year readership figures increasing every month. Our e-Newsletter has been similarly successful, and now has more than 2,500 subscribers. And this figure continues to grow at around 5% each month.

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