IMR Inc. Releases New Insight on Delayed Maintenance - Tire Review Magazine

IMR Inc. Releases New Insight on Delayed Maintenance

Out of households surveyed in Q2 of 2020, 20.1% said they had delayed maintenance on their vehicles.

IMR Inc. has released its latest quarterly update on trends in delayed maintenance for 2020.

IMR Inc. says it surveys 25,000 households each quarter about how they have serviced and maintained the vehicles in their household, and classifies delayed maintenance as maintenance and repairs that vehicle owners know their vehicle(s) need but intentionally have not yet been performed.

Out of households surveyed in Q1 of 2020, 17.6% reported that they had delayed vehicle repairs or maintenance, while in Q2 households reported that 20.1% had delayed maintenance on their vehicles.

IMR Inc. has been tracking delayed maintenance trends since 2016. Since 2016, the trend has slowly declined quarter over quarter from nearly 23.6% of household reporting delaying one or more vehicle service repairs to the 17.6% reported in Q1 of this year, IMR says. This downward trend was interrupted in Q2 of 2020 due to shelter-in-place orders and fewer miles driven.

IMR Inc. cites Experian Automotive, which reports that as of the March 30, 2020 Q1 U.S. VIO data released, the aftermarket “sweet spot,” vehicles between 6 and 12 years old, grew year over year for the first time in over five years. Experian Automotive expects continued growth amongst that vehicle cohort over the next four-plus years. This suggests that there will be ample vehicle repair opportunity in the long term for the aftermarket, IMR says. In the short term, there will also be more repair opportunities as households with vehicles with delayed maintenance are reported a rate of 19.7% in Q2 2020, up from 16.8% in Q1 2020.

IMR Inc.’s Delayed Maintenance Tracking Study monitors 100 parts, services and chemicals. In Q2 2020, the top 10 categories of delayed maintenance/repair, in order of highest percentage to lowest are:

  1. Oil changed
  2. Tires (new)
  3. Battery (car)
  4. Scheduled maintenance
  5. Brake shoes/pads
  6. Brake discs/rotors/drums
  7. Air filter
  8. Other collision, paint or body repairs
  9. Major/minor paint work
  10. Wiper blades

For households that plan on having delayed service or repair performed on their vehicles, 45.8% plan to come to market within the next two months, IMR says. Historically, the top three reasons for delaying maintenance have not changed: “cost of repair is too much,” “couldn’t find a convenient time” and “repair isn’t important to the overall drivability of this vehicle,” but now 16.3% of those surveyed reported “other” as their reason for delay, of which 59% cited their reason was in relation to the COVID-19 pandemic.

Unemployment, miles driven, consumer confidence and other factors affect how consumers behave when making choices about maintaining their vehicles, IMR says.

You May Also Like

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.


GRI has appointed Ydo Doornbos as director of North America. With a career spanning 29 years in the tire industry in various management roles, Doornbos began in 1995 with a six-month internship at Monarch Industrial Tires in the USA. He moved on to Trelleborg Wheel Systems (TWS) as the regional sales & operations manager in Europe for the Monarch brand and was then promoted to marketing manager Europe for the TWS Industrial Tires division.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.


Other Posts

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.