IMI Adds First Marketing Head - Tire Review Magazine

IMI Adds First Marketing Head

(Akron/Tire Review) International Marketing Inc. has hired its first dedicated marketing head. Brian Hodge was hired as IMI’s new marketing director.

Most recently, Hodge was the marketing and communications director for Technisource, an IT services and staffing firm based in Little Rock, Ark. According to IMI, Hodge was involved in the company’s launch XACTBalance, its latest tire-balancing product for passenger vehicles. His responsibilities include developing strategies for IMI’s existing product lines, including its Equal truck tire-balancing compound.

“Brian’s arrival couldn’t come at a better time for IMI,” said IMI President Bob Fogal Jr. “We’re in the midst of an exciting period of growth, with new products and new customers from across the nation and around the world, and his background and passion will play a key role in maintaining that momentum.”

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