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Hunter Earns Communication Award

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tirereview_shopofthefutureHunter Engineering Co. was recognized with two awards at the Women in Auto Care 2016 Automotive Communication Awards. Hunter won an award in the Merchandising category, as well as in the Magazine Article category for an editorial package in Tire Review.

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The Automotive Communication Award for a Magazine Article was in Tire Review’s second annual “future store design” editorial package in June 2016. The winning editorial package featured stories from Tire Review staff on real-world applications of Hunter’s Shop of the Future concept as well as articles on how to finance expansions and rebranding after acquisition.

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The Automotive Communication Award for Merchandising featured Hunter’s Road Force Counter Display, which assists counter personnel in explaining properly balanced wheels and vehicle vibration, Hunter said. The display helps counter personnel educate customers about the causes of vehicle vibration and non-balance tire/wheel issues.

Click here to see Tire Review’s 2016 package “Rethinking the Store.”

The Automotive Communication Awards are sponsored by Women in Auto Care: A Global Community and supported by the Automotive Communication Council (ACC).

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