Hercules Tires Sponsors Sun Belt Football Championship Game

Hercules Tires Sponsors Sun Belt Football Championship Game

Hercules Tires sponsored the Sun Belt Football Championship game broadcasted Dec. 3 on ESPN. The Championship Game was held in Troy, Alabama.

The company says the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship but also designation as the official tire of the Sun Belt Conference as well as title sponsor of the men’s and women’s basketball championships.

As part of its sponsorship, Hercules Tires had an integrated marketing presence throughout the year, allowing the brand to connect with alumni, fans, students and employees of Sun Belt schools.

Hercules Tires invested in a wide range of sports marketing sponsorships in the U.S. and Canada in 2022. In addition to its collegiate sports sponsorship, the brand also has partnerships with the Big South, Big West, MAC, WAC, CIAA and Southland Conferences. Additionally, partnerships that round out the Hercules portfolio include: the Hamilton Tiger Cats CFL team, major league fisherman Josh Douglas and Josh Bertrand as well as sprint car driver Greg Wilson.

You May Also Like

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Continental revealed that Rob Schroeder, former Sr. manager of operations, marketing and analytics, will take over the responsibility of head of region for the United States and Canada. In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada. The appointment took effect April 1.

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Other Posts

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center