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Hercules Launches Major Website Redesign

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Hercules Tire & Rubber Co. has introduced an all-new web site, featuring "clean design, easy to find information and enhanced functionality that includes robust tire search capabilities," according to the importer, wholesaler and marketer.

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"The new site (herculestire.com) is more straightforward and user friendly than the old," said Suzanne Mitchell, Hercules manager of brand development. “Dealers and consumers will enjoy a more efficient and satisfying user experience.”

Updated features on the site include a new tire search by size, vehicle, category/segment or product name; a dealer portal to access dealer-specific information; a complete photo gallery of Hercules tires with enhanced product information; an improved dealer locator for “consumers to find Hercules dealers and for dealers to find Hercules wholesalers;” and geo-targeted content for U.S. and Canadian users.

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