Hercules Tires Partners With Esports Organization

The Hercules Tires Esports Invitational kicks off Oct. 20 and will showcase 16 Rocket League teams in North America through the partnership with Team Liquid.

Danielle Hess is Senior Editor of Tire Review. She is responsible for researching, writing and editing articles, as well as executing videos for Tire Review and engaging with the brand’s audience on social media. She is a graduate of Kent State University with a bachelor’s degree in journalism.

Published: October 19, 2021

Hercules Tires has partnered with esports organization Team Liquid as the official tire sponsor of the first-ever Hercules Tires Esports Invitational. The series kicks off on Oct. 20, and the two-part event will showcase 16 Rocket League teams in North America. All teams will battle for cash prizes, the company said. First place wins $12,000, second place wins $5,000 and third place $3,000.

The competition will be comprised of 35 matches, with over 25 hours of branded broadcast. All invitationals will be broadcasted and live streamed on Team Liquid’s Twitch channel, Hercules said. The series will be live-streamed Oct. 20 and 21, and Oct. 27 and 28.

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

By Christian Hinton

Published: April 18, 2024

Continental revealed that Rob Schroeder, former Sr. manager of operations, marketing and analytics, will take over the responsibility of head of region for the United States and Canada. In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada. The appointment took effect April 1.