While he cites private reasons for the change, he also states that he’s always wanted to know what it’s like to work for a tyre manufacturer. Among other things, Hein will in his new position be responsible for representing Bridgestone’s point of view in various committees and organisations.
When asked by Tyres & Accessories whether leaving BMW will lead to a change at the vehicle manufacturer in terms of the fitment of its cars with run-flat tyres, Hein denies that it will. Although Hein can be described as one of the driving forces behind BMW’s run-flat strategy, he claims that the German manufacturer’s cars will continue to be seen rolling on run-flats in the future. “For sure an individual can move some things, but in a company of BMW’s size things do not depend on a single person all alone,” he says. (Tyres & Accessories/Staffordshire, U.K.)