Connect with us
Hankook_MLB_Clayton_Kershaw

News

Hankook Tire Extends Partnership with MLB

The partnership allows Hankook to showcase its products on the MLB’s media assets and gives the tire company marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.

Advertisement

Hankook Tire says it will continue its multi-year partnership with Major League Baseball (MLB) as the league’s “Official Tire” in the U.S. and South Korea.

Click Here to Read More
Advertisement

Hankook first entered into its partnership with MLB in 2018 with the goal of showcasing Hankook Tire across Major League Baseball’s wide array of media assets, which include MLB Network, MLB.com, the MLB app and MLB social media channels. The partnership also provides Hankook with marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.

Hankook will also continue its partnership with World Series Champion and eight-time All-Star pitcher Clayton Kershaw. Hankook first debuted its ad campaign with Kershaw during the 2020 season, which included two multimedia spots.

Advertisement

In addition to its partnership with MLB, Hankook says it is also investing in R&D to develop high-quality, technologically advanced products to be produced at its North American plant in Clarksville, Tennessee. Hankook has also recently begun plans to expand its Tennessee plant, which will bring its annual production capacity from 5.5 million to over 10 million tires annually, the company says.

Through the partnership, Hankook will utilize MLB marks in marketing activities, giveaways, consumer promotions and events. The company will also engage U.S. consumers through virtual advertisements behind home plate in national broadcasts during the postseason, the company says.

Advertisement
Click to comment

POPULAR POSTS

People

‘Rusty’ Rovere, Owner of Dale’s Tire, Dies at Age 72

News

VIP Tires & Service Unveils Newly Renovated Auburn Location

AdobeStock Driving Photo 1400 AdobeStock Driving Photo 1400

News

Hankook Survey Shows Drivers Are Hitting the Road Less

Ted Becker Interim TireHub CEO Ted Becker Interim TireHub CEO

News

TireHub CEO Leaves; VP of Sales & Marketing Named Interim CEO

Connect
Tire Review Magazine