Hankook Tire America Announces Soo II Lee as New President - Tire Review Magazine

Hankook Tire America Announces Soo II Lee as New President

Soo Il Lee will assume the role as president of Hankook Tire America in mid-January. He succeeds Hosung Suh, who will return to a new position at Hankook's South Korean HQ.

Hankook Tire America Corp. announced that Soo II Lee will assume the role of president effective this month. Lee succeeds Hosung Suh who began his term as president in July of 2017. Lee previously served as president and COO of the America headquarters from 2009 through 2012.

Suh will return to Hankook’s global headquarters in Seoul, Korea to take over a new position this month.

“I am looking forward to the opportunity to lead Hankook Tire’s team in America,” said Lee. “As we move into this new decade, I am excited about being able to continue the growth of our American headquarters as well as implement the necessary strategic initiatives that will continue our goal of becoming a global leader in the tire industry.”

Lee received his Master of Business Administration (MBA) from Michigan State University in 1996. He began working at Hankook in 1987 and has held many executive-level positions during his tenure. In 2009, he was selected as president and COO for the American headquarters. In 2017, he was appointed executive vice president and chief marketing officer and chief corporate management officer at Hankook’s global headquarters in Seoul, Korea. He was promoted to president and chief operating officer of Hankook’s global headquarters in 2018.

“As a proven leader, Lee brings his wealth of Hankook knowledge and experience back to America,” said Hosung Suh, outgoing America headquarters President. “He will help us continue to elevate our brand and continue our growth in the region. He also understands the value of customer service and our commitment to excellence in manufacturing high-quality products for North American consumers.”

Under Suh’s tenure, Hankook Tire opened its first state-of-the art 1.5 million square foot manufacturing facility in the United States in Clarksville, Tenn. In October 2017. The opening of the plant expanded the company’s global footprint by solidifying its commitment to innovation, technology and growth in North America, Hankook says. The Tennessee Plant, which operates at full capacity, has allowed Hankook to incorporate sustainable design and construction into its tire manufacturing by leveraging top-tier technology through its highly automated manufacturing process, the company says.

Lee will split his time between Hankook’s America headquarters in Nashville, Tenn. and global headquarters in Seoul, Korea. He will specifically focus on three key themes at the American headquarters: competitiveness, innovation and results. Lee will start his tenure in Nashville mid-January.

You May Also Like

SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

SRNA-Rick-Zimmerman

Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, has promoted Rick Zimmerman to director of original equipment for both four-wheel and two-wheel businesses. Zimmerman holds a bachelor of science in business administration, finance from the University of Akron. He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.

GRI-Barry-Guildford
Kumho Tire USA names new VP of marketing

In her new role, Jessica Egerton will develop and execute integrated marketing and brand awareness programming for Kumho Tire USA.

Kumho-J_Egerton
CMA, Double Coin appoint new regional sales manager

Patrick Etheridge, a Marine Corps combat veteran, will serve as regional sales manager for the mid-south/Rocky Mountain region.

Patrick_Etheridge-1400
Bill Ziegler, Ziegler Tire president, dies

Bill spent 48 years with Ziegler Tire, most recently as president.

Bill-Ziegler-600

Other Posts

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400
Hankook Tire awarded 2023 Carbon Management Sector Honors

The project evaluated over 23,000 global companies on climate change initiatives and Hankook received an A- rating.

Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo
Hankook features SmartLine TBR tires at TMC 2024

Hankook said both the SmartLine AL52 and SmartLine DL52 include hidden groove technology, which adjusts tread patterns as the tire wears.

Hankook-TMC-2024