As Opening Day festivities kick off the 2011 Major League Baseball season in ballparks around the country, Hankook Tire America Corp. rolled out its game plan for a new spring incentive: the Hankook "Great Catch" mail-in rebate and car giveaway promotion.
As part of the promotion, consumers who purchase four select Hankook tires of any size from an authorized dealer between April 1 and June 30 are eligible for a mail-in rebate up to $60. Eligible tires include the UHP Ventus V12 evo, UHP all-season Ventus V4 ES, light truck/SUV performance all-season Ventus AS and the premium touring all-season Optimo H727.
By registering online at www.hankooktireusa.com/greatcatch2011 between April 1 and June 30, consumers will automatically be entered into a random drawing to win the promotion’s grand prize – a 2011 Ford Explorer Limited (no purchase necessary).
“Our baseball themed rebate and car giveaway promotions have been extremely popular with consumers in the past,” said Soo Il Lee, president of Hankook Tire America Corp. “Tens of thousands of consumers participated in last year’s Great Catch and Great Hit programs, making the decision to launch Great Catch again this spring an out-of-the-park home run. Our commitment to baseball as a platform for branding Hankook Tire in the United States continues to grow and consumers and dealers are responding very well.”
Hankook will be promoting the rebate and Explorer giveaway through print, television and online channels. Posters at retail locations will detail the offer, and consumers can also take advantage of a “Quick Read” code that will send information about the promotion directly to their mobile phones. To further reinforce its commitment to baseball, Hankook also plans to advertise its brand behind home plate in MLB parks around the country.
