According to Hankook, the GM dealers will buy tires "directly through their local authorized and participating Hankook distributor.”

“This is a prestigious program that links Hankook with one of the world’s foremost auto manufacturers and their network of dealers across the U.S.,” said Bill Finn, Hankook’s senior vice president. “As our OE business with GM increases, there will be even more satisfied consumers looking for the Hankook brand as their first choice when replacement tires are needed.”