Hankook Hosts ‘Design Insight Forum’ - Tire Review Magazine

Hankook Hosts ‘Design Insight Forum’

hankookdesign2Hankook Tire Co. hosted a “Design Insight Forum” at Hankook Technodome to help cultivate future leaders and unveil “Best of the Best” new cutting-edge concepts of “Design Innovation 2016.”

“The Design Insight Forum” has been hosted every year since 2004. This year, the forum covers not only tire-centered smart mobility in the future mega cities under the theme of “Connect to the Connected World,” but also the latest auto-tech trend regarding fast-changing automotive market and tire technology for future electric vehicle.

“The Design Insight Forum to be held at Hankook Technodome is truly meaningful that one can witness fine works of young designers of the future tire innovation at the new and state-of-the art R&D center, Hankook Technodome,” said Seung Hwa Suh, vice chairman and CEO of Hankook Tire. “Hankook Tire expects to create further synergies with the future leaders in collaboration with Hankook Tire’s technology leadership through the Design Insight Forum.”

Hankook sponsors the Design Innovation in which the tiremaker collaborates with design universities’ students. This year, the program was executed in collaboration with senior industrial design students from the University of Cincinnati to suggest mobility in the future mega cities in the forms of self-driving and connected cars, and car-sharing.

A total of 34 works were submitted as the result of Design Innovation 2016. Among them, the five winning works included “Flexup,” moving freely even in stairs; “Magfloat,” driving with a flexible wheel by using magnetic field; “Autobine,” adding the tires with expandable bus body depending on the number of passengers; “Shiftrac,” having powerful cornering by using skating principle; and “i-Play,” maximizing cornering performance. These designs were selected to be exhibited in mock-ups and animation at the Hankook Technodome.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo
Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400