During the recent Red Dot design awards ceremony, Hankook Tire Co.’s Boostrac concept tire has received the prestigious Red Dot: Luminary for design concept. 
“We are honored to be recognized in this manner by one of the world’s top design awards,” said Seung Hwa Suh, Vice Chairman & CEO of Hankook Tire. He also added, “Receiving this year’s Red Dot: Luminary solidifies Hankook Tire’s commitment and determination to leading the future driving through progressive innovation and creative thinking.”
Working with students from Pforzheim University in Germany, Hankook Tire developed three concept tires — Boostrac, Alpike, and hyBlade—as part of its Design Innovation 2014 project.
Boostrac features a variable tread block structure that can expand when required to improve traction and is especially useful on steep inclines through rough desert-like conditions, Hankook said.
