Listen: Hankook's New All-Weather Tire & COVID-19 Effects

Listen: Hankook’s New All-Weather Tire & COVID-19 Effects

In this episode, we delve into why Hankook is investing in the all-weather segment, how it’s been handling supply and demand challenges during the pandemic and how the company is preparing for potential trade and tariff situations in the future.

As the fall and winter seasons approach, your customers will be coming into your shop to gear up for the weather ahead – and some may need new tires. Luckily, you have options. Maybe you fit them with an all-season depending on where you live, or perhaps their best bet is a designated winter tire. For situations sandwiched between those two, a tire in the all-weather segment could be a better bet.

In the U.S. tire industry, the all-weather segment has gained popularity over the years, and Hankook Tire America has taken notice. So much that the company has released a new all-weather product of its own – the Kinergy 4S2. In this episode, we catch up with Curtis Brison, Hankook’s vice president of passenger and light truck tire sales. Brison delves into why Hankook is investing in the all-weather segment, how it’s been handling supply and demand challenges during the pandemic and how the company is preparing for potential trade and tariff situations in the future.

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker.

Product Launch: Details Behind Hankook’s New Kinergy 4S2

You May Also Like

Nonprofit Changing Gears is Eliminating Transportation Inequities

Joel Bokelman and his wife Marnie founded Changing Gears to combine his love for cars with a desire to help.

In this episode of Auto Pros On The Road, Joe Keene and Jacqui Van Ham visit Joel Bokelman and the team at Changing Gears in Cincinnati, Ohio. Changing Gears is a non-profit organization that was founded to help eliminate transportation inequities that exist in Cincinnati. Determined to be the change that he envisioned in the world, Executive Director Joel Bokelman and his wife, Marnie, founded Changing Gears a decade ago as a way to combine his love for cars with a desire to help in a tangible way.

How to Avoid Tire Bead Damage

Precautions you can take at the shop to avoid damaging your customer’s tire beads.

How are You Keeping Up With Rising Tire Prices?

With inflation and supply chain issues on the rise, it’s becoming harder for tire dealers to keep costs down.

Choosing the Right Software for Your Shop

Tech is vital to our lives – trust us: we live in it.

Kenda Updates UHP Tires to Win Racing Podiums, Talks ‘Four-Season’ Tires 

Kenda is taking its ‘Podium to Pavement’ philosophy to the track.

Whats Treading Kenda Ryan lewis

Other Posts

Hankook Tire Signs Multi-Year Partnership with Lamborghini

Hankook Tire will be the exclusive tire and technical partner for the 2023 Lamborghini Super Trofeo series.

Top Shops: Opportunities & Challenges in Today’s Tire Industry

What is one thing that scares you and one thing that excites you about the tire industry?

Tire Review Top Shop 2023 opportunities
Hankook Tire Announces N.A. Executive Promotions

Leadership shakeup garners four promotions to Hankook North America’s executive team.

Kenda Updates UHP Tires to Win Racing Podiums [Audio]

Kenda is out to demonstrate its ‘Podium to Pavement’ credo in performance racing.

Whats Treading Kenda Ryan lewis