Hankook Acquires Autonomous Driving Startup '3Secondz'

Hankook Acquires Autonomous Driving Startup ‘3Secondz’

Hankook & Company says the acquisition is part of its strategy to pursue a "digital transformation."

Hankook & Company said it is strengthening its “digital innovation capabilities” through the acquisition of autonomous driving technology from driving data startup, 3Secondz.

Founded in 2016 by CEO Kim Jae-woo from the Korea Advanced Institute of Science & Technology (KAIST), 3Secondz developed driver-specific autonomous driving technologies based on advanced driving data. These include the real-time driving data collection device “XYRO,” and the control and driving data analysis software “TeamSolution.”

Hankook & Company and 3Secondz have been partners since 2020, introducing 3Secondz’s real-time test vehicle control system and unmanned test solutions to Hankook Technoring, a tire test track of Hankook Tire & Technology, an affiliate of Hankook & Company.

In June 2022, 3Secondz introduced an autonomous test driving car that checked the grip and durability of tires on the “gravel road,” a harsh condition test driving section of Hankook Technoring, and successfully commercialized autonomous driving technology for harsh condition driving tests for the first time in the world, the company said.

When the acquisition is completed, 3Secondz’s personnel in charge of autonomous driving technology development will transfer to Hankook & Company to continue mobility technology development projects. Through this, the partnership plans to accelerate the development of innovative technologies to proactively lead the future mobility market, such as autonomous driving, intelligent tire development and advancement of Hankook Technoring control solutions.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Hankook to display its iON tire lineup at this year’s Electrify Expo

Hankook will also sponsor Electrify Expo’s Demo District, designed to provide hands-on experiences with EVs.

Hankook-iON-Electrify-Expo
Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400