Hankook Acquires Autonomous Driving Startup '3Secondz'

Hankook Acquires Autonomous Driving Startup ‘3Secondz’

Hankook & Company says the acquisition is part of its strategy to pursue a "digital transformation."

Hankook & Company said it is strengthening its “digital innovation capabilities” through the acquisition of autonomous driving technology from driving data startup, 3Secondz.

Founded in 2016 by CEO Kim Jae-woo from the Korea Advanced Institute of Science & Technology (KAIST), 3Secondz developed driver-specific autonomous driving technologies based on advanced driving data. These include the real-time driving data collection device “XYRO,” and the control and driving data analysis software “TeamSolution.”

Hankook & Company and 3Secondz have been partners since 2020, introducing 3Secondz’s real-time test vehicle control system and unmanned test solutions to Hankook Technoring, a tire test track of Hankook Tire & Technology, an affiliate of Hankook & Company.

In June 2022, 3Secondz introduced an autonomous test driving car that checked the grip and durability of tires on the “gravel road,” a harsh condition test driving section of Hankook Technoring, and successfully commercialized autonomous driving technology for harsh condition driving tests for the first time in the world, the company said.

When the acquisition is completed, 3Secondz’s personnel in charge of autonomous driving technology development will transfer to Hankook & Company to continue mobility technology development projects. Through this, the partnership plans to accelerate the development of innovative technologies to proactively lead the future mobility market, such as autonomous driving, intelligent tire development and advancement of Hankook Technoring control solutions.

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400

Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.

Kumho_Tire_USA_Formula-DRIFT-sponsorship-1400

Other Posts

Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Suburban-Tire-Discount-Tire
Sun Auto Tire & Service expands Texas store count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun-Auto-Carrollton
Yokohama Rubber to supply its BluEarth-XT AE61 as OE on Toyota’s Yaris Cross

Yokohama Rubber said the BluEarth-XT AE61 is a summer tire developed specifically for use on crossover urban SUVs.

Yokohama-BluEarth-OE
AACF launches anniversary fundraising initiative

Running through July 1, this campaign aims to raise $65,000 through 1,000 donations of $65 each.

AACF-65th-logo