Got the Code? Falken Does, and Takes it to Buyers - Tire Review Magazine

Got the Code? Falken Does, and Takes it to Buyers

Reaching further into consumer marketing, Falken Tire Corp. has unveiled its new Quick Response (QR) code, or tag, for mobile marketing applications.

The tiremaker will integrate a special QR code on virtually all Falken advertising, including print ads, stickers and race cars.

The two-dimensional bar code allows QR code-enabled smartphones to read the QR code, which then triggers an action, such as instantly linking to a Web site right on the mobile device.

“As increased numbers of consumers acquire more sophisticated cell phones, the viability and usefulness of the QR Code will become more popular – and prudent – in connecting to specific data instantly,” Falken said.
 
Originating in Japan, QR codes are used extensively throughout Asia and are rapidly expanding to Europe and North America.

“In today’s very cluttered world, you have to explore every marketing avenue to find one promising niche that will connect directly with consumers,” declared Andrew Hoit, Falken’s director of marketing. “As communications technology continues to advance, we have to as well, just as we do in terms of developing our new generation of tires.”
 
The QR Code, developed by Falken, is designed to specifically drive traffic to M.Falkentire.com.
 
“QR Code technology allows for many creative interactive uses,” Hoit said, “and Falken intends on exploring all opportunities to provide relevant information, from tire applications, to race results to dealer locations, to users who wish to have seamless, instant access to our site.”

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