Goodyear Wins Popular Science Innovation Award - Tire Review Magazine

Goodyear Wins Popular Science Innovation Award

Goodyear Wins Popular Science Innovation Award

(Akron/Tire Review) Goodyear’s Eagle with ResponsEdge Technology has been named one of the 100 Most Innovative Products of the Year by Popular Science magazine.

The Goodyear Assurance Fuel Max has been named to Popular Science magazine’s "Best of What’s New" 2009 list of products in the Automotive Technology category. The tire is featured in a special section of the December issue.

"We are pleased to be honored by the editors of Popular Science for the innovation represented in the Goodyear Assurance Fuel Max tire," said Steve McClellan, Goodyear’s North American president, consumer tires. "Our product development process follows a market-back path – learning what consumers want and then building tires that deliver innovative benefits.

Mark Jannot, editor-in-chief of Popular Science, said, "The Best of What’s New Award is the magazine’s top honor, and the 100 winners – chosen from among thousands of entrants – represent the highest level of achievement in their fields."

The Assurance Fuel Max features a proprietary fuel-saving tread compound that helps reduce energy loss as the tire rolls, so less gas is required to keep the tire rolling. The 4% improvement in highway fuel economy delivered by the tires means, in essence, drivers can save 2,600 miles worth of gas over the life of a set of 4 tires, according to Goodyear.

Earlier this year, fuel economy experts Helen and John Taylor set a "48 Contiguous U.S. States Fuel Economy Guinness World Record" driving a car equipped with Goodyear Assurance Fuel Max tires. This three-week, 9,000+ mile drive through all 48 contiguous states in the U.S. showcased the potential fuel savings from the fuel-efficient tread compound found in the new tires, the tiremaker said.

The tires have been selected as OE fitments for recognized fuel-efficient vehicles such as the 2011 Chevrolet Volt, 2010 Ford Fusion S, and 2010 Toyota Prius.

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The tire led the list of products named to Popular Science’s "Best of What’s New" in automotive technology.

"We are pleased to be honored by the editors of Popular Science for the innovation represented in the Eagle ResponsEdge tire," said Larry Mason, Goodyear’s North American president of consumer tires. "Our product development process follows a market-back path – learning what consumers want and then designing tires that deliver the benefits.”

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