Goodyear Unveils Test Store - Tire Review Magazine

Goodyear Unveils Test Store

Goodyear-Fairlawnstore-Service-Bay

Goodyear Tire & Rubber Co. is rethinking the customer experience of its Goodyear Auto Service stores with the opening of a new location at Summit Mall in Fairlawn, Ohio. The new store, located near the tiremaker’s headquarters, will be a fully operational store where Goodyear can test new ideas.

During a June 16 store preview, media got the chance to check out the store before its soft opening.

When developing the store, Goodyear tracked the consumer’s buy from start to finish and focused on making the experience better for the everyday customer, according to Fred Thomas, vice president and general manager of Goodyear Retail.

“Our goal is to deliver a high quality, consistent experience while respecting the customers’ time and treating them fairly,” Thomas said.

The new location features an open floor plan, glass walls overlooking the service bays, two different customer-waiting areas, a kid’s area and several small customer kiosks. Additionally, Goodyear has moved away from its traditional blue walls with gold accents to a more muted color scheme featuring the tiremaker’s colors.

“We have integrated an open design with a wall of windows that look into the service area,” Thomas said. “The increased transparency allows customers to see our expert service team using the latest technologies and procedures when servicing their vehicles. This interaction will help customers make more informed choices.”

Fred Thomas, vice president and general manager of Goodyear Retail, stands in the newly renovated Goodyear Auto Service location at Summit Mall.
Fred Thomas, vice president and general manager of Goodyear Retail, stands in the newly renovated Goodyear Auto Service location at Summit Mall.

In addition to a new store design, the Summit Mall location will also provide several amenities to consumers. There will be a complimentary shuttle service, free Internet access, complimentary Keurig single serve coffee and iPads for customers to check out, Thomas shared.

Another aspect of the consumer experience being looked at in the store is the service experience.

This new location is the first Goodyear store to utilize Hunter Engineering Co.’s Quick Check system, which the tiremaker hopes will open the service conversation with consumers. Goodyear has also set a goal of corresponding with the consumer every 20 minutes to let them know the status of their vehicle service.

While, Goodyear plans to use what it learns from this location to implement in other Goodyear Auto Service stores, some changes will be easier to implement than others, Thomas said. Eventually, Goodyear will share some of what it learns from this Summit Mall location with its Goodyear dealers as well.

The new store is 11,700 square feet and is the only Goodyear store connected directly to a mall, making the experience at this location slightly different than others, Thomas said.

The new location, an old Firestone Complete Car Care outlet location, took 6 months to convert into Goodyear’s new design. The tiremaker did not disclose how much the renovations cost.

The store had a soft opening on June 17, with a grand opening scheduled for July 15.

You May Also Like

Nokian Tyres produces first tire in new Romanian factory

The annual capacity of the Nokian Tyres Romania factory will be 6 million tires once the factory is fully operational.

Nokian-Tyres-Romania-factory

Nokian Tyres’ new passenger car tire factory being built in Oradea, Romania produced its first tire on July 1 – the Nokian Tyres Snowproof 2. The milestone was reached as planned, and the building project is progressing in budget and on schedule for commercial tire production to start in early 2025, the company said. The groundbreaking of the factory took place in May 2023.

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

Autel-U.S.-Enters-EV-Charging-solutions-Industry
2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

Bridgestone-Newsmakers-800x400
2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

Newsmakers-Nokian-800x400
2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.

Nexen-Newsmakers-800x400
Other Posts
Rain Alliance launches the Rain RFID Training Program

The training program responds to the demand for certified practitioners who can offer vendor-agnostic skills.

Stock-Rain-Alliance-RFID-training
Wiygul Automotive Clinic to expand into Fauquier County, Virginia

The store is expected to open late this summer and will be the ninth location for the Wiyguls in the Washington Metropolitan area.

Wiygul-auto-clinic-expansion
VIP Tires & Service technician reaches World Class Technician status

John Bemis is the seventh VIP employee to achieve World Class status.

VIP-Tire-John-Bemis
AME International introduces portable tire press for industrial tires

the company says this tool now supports a range of multi-piece industrial tire assemblies.

AME-Portable-Tire-Press