Goodyear Philippines to Add 50 Dealers - Tire Review Magazine

Goodyear Philippines to Add 50 Dealers

(Akron/Tire Review) Goodyear Tire & Rubber Co.’s Philippines business will add 50 more dealers and introduce new products in the region, according to the Philippine newspaper Manila Bulletin.

Ronaldo Castro, marketing director of Goodyear Philippines, said Goodyear has more than 120 dealers in the region.

Goodyear’s Philippine plant produces 6,000 tires a day, with 30% to 40% intended for export into areas including Europe, Latin America and the U.S. The plant manufactures passenger, commercial truck and ag tires.

"We expect to further growth our business this year with the introduction of new technology for our branded tires," Castro told the newspaper.

You May Also Like

How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.


I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the shop floor. There's too much to wrap your head around to successfully keep the evolutions in the industry straight.

PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Understanding the different types of tire customers

Understanding how to interact with different customer types can lead to loyal customers for life.

TR-Continental-customer loyalty
Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.


Other Posts

McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.

GRI adds 23 SKUs across agriculture, construction tire segments

The expanded product portfolio includes tires designed for tractors, implements, and sprayers, as well as telehandlers, graders and light trucks.

The strategy for 100% sustainable tire manufacturing

Enhancing energy efficiency and the transition to green energy sources takes viewing manufacturing operations with a wide-angle lens.