In the run-up to the 2014 Winter Olympics this February, Goodyear has joined the U.S. Ski and Snowboard Association (USSA) as the official tire of the U.S. Ski Team, U.S. Snowboarding team and U.S. Freeskiing team.
"Like Goodyear, members of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing are ‘More Driven,’ continuously striving to be the best in their sport, making this relationship a natural fit for the Goodyear brand and its superior performing tires," said Gary Melliere, general manager of sponsorships at Goodyear. "We’re looking forward to helping these athletes get to the slopes of America on Goodyear tires as they train to be the best in the world."
Goodyear provided athletes with winter and all-season tires to help the team travel to training destinations.