Goodyear, Nascar Showcase Legacy of Performance in New Ad

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Goodyear, Nascar Showcase Legacy of Performance in New Ad

Goodyear will debut a new ad narrated by race legend, Bill Elliott, at DAYTONA 500.

Christian Hinton
By Christian Hinton

Goodyear and NASCAR have worked together for nearly 70 years, and to bring this sentiment to life at this year’s Daytona 500, Goodyear debuted a new advertisement during the Fox broadcast race Feb. 19.

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NASCAR Hall of Famer Bill Elliott narrated as he took a nostalgic look into the evolution of racing and Goodyear’s role in driving the sport forward. The spot debuted as NASCAR marked 75 years of stock car racing and Goodyear celebrated its 125-year anniversary in 2023.

Goodyear’s began manufacturing and supplying race tires dates back in 1954 and its relationship with NASCAR is one of the longest in racing history, said the company. In 2022, Goodyear renewed its position as the exclusive tire for NASCAR’s top three national series, marking a commitment it said will continue innovation for the next generation of drivers.

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Gallery: 2023 Continental Tire Dealer Meeting

High-volume Continental GOLD dealers were treated to an all-inclusive stay and various activities during the group’s 2023 meeting.

Madeleine Winer
By Madeleine Winer

During a week-long getaway to Playa Mujeres, Mexico, Continental GOLD dealers not only made connections with each other but also connected to the sandy beaches, sun and poolside camaraderie during the tiremaker's 2023 GOLD Dealer Meeting. The four-diamond rated Atelier Playa Mujeres, a luxury resort with Mexican contemporary art, served as the backdrop for the meeting, which included a Continental beach party, mix-and-mingle cocktail receptions, a business meeting and a farewell concert by Argentinian Queen tribute brand, Reina.

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