Brickhill will report to Arthur de Bok, president of Goodyear Dunlop Europe, with the appointment taking effect on June 1.
Brickhill replaces Dick Johnson, who is retiring after 41 years’ service, the past two as U.K. general manager.
Announcing the appointment, de Bok said: “Mark brings a wide range of U.K. and continental European business experience to the job. His background in fast-moving consumer goods will ensure that the U.K. organisation is even more customer focused. He has a track record of being successful in highly competitive markets and of developing and building talented and highly motivated organisations.”
Brickhill joins the company after a 17-year career with Procter & Gamble.