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Goodyear Unveils New Brand Campaign

The Goodyear Tire & Rubber Company has unveiled a new brand campaign that underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility, the company says.

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Goodyear says its campaign intends to highlight the relationship between physical movement and unlocking human potential. Goodyear debuted a new 30-second television advertisement from this campaign during the Fox broadcast of the Daytona 500 Feb. 16.

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According to Goodyear, the new commercial, “Breakout,” portrays the Goodyear Wingfoot coming to life as a symbol for forward motion. In the commercial, a graffiti character is moved by a passing Goodyear tire giving it the power of the “Wingfoot” to grow, evolve and transform. Goodyear says each transformation represents different attributes of Goodyear’s tires – from a surfer signifying exceptional wet performance to a rock climber demonstrating all-terrain capabilities to an astronaut representing innovation.

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