The Goodyear Tire & Rubber Company has unveiled a new brand campaign that underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility, the company says.
Goodyear says its campaign intends to highlight the relationship between physical movement and unlocking human potential. Goodyear debuted a new 30-second television advertisement from this campaign during the Fox broadcast of the Daytona 500 Feb. 16.
According to Goodyear, the new commercial, “Breakout,” portrays the Goodyear Wingfoot coming to life as a symbol for forward motion. In the commercial, a graffiti character is moved by a passing Goodyear tire giving it the power of the “Wingfoot” to grow, evolve and transform. Goodyear says each transformation represents different attributes of Goodyear’s tires – from a surfer signifying exceptional wet performance to a rock climber demonstrating all-terrain capabilities to an astronaut representing innovation.