Global ADAS Market Growing Rapidly - Tire Review Magazine

Global ADAS Market Growing Rapidly

IHS Markit is predicting global automotive applications of advanced driver assist systems (ADAS) will surpass 302 million units annually in 2022. IHS outlines its forecast in its ADAS Applications and Sensors Report.

IHS Markit is predicting global automotive applications of advanced driver assist systems (ADAS) will surpass 302 million units annually in 2022. IHS outlines its forecast in its ADAS Applications and Sensors Report.

ADAS growth will be led in part by introductions of automated autopilot, driver monitoring systems and side and rear mirror cameras, according to the report. This growth is enabled by advances in sensor technologies including radar, camera and lidar sensors, IHS said.

“Many OEMs have started offering partially automated systems that execute accelerating, braking and steering together,” said Aaron Dale, senior automotive analyst at IHS Markit and the report’s author. “These systems combine multiple sensors and multiple single-function ADAS features to allow the vehicle to drive, albeit under driver supervision. While some of these individual technologies are well-established, combining functions and sensors requires higher levels of integration as well as substantial computing power.”

Future systems may use artificial intelligence to navigate more complex driving environments on their own, IHS reported.  This would extend the integration of forward-sensing systems such as adaptive cruise control, lane keeping assist and traffic sign recognition.

Side and rear mirror cameras also offer opportunity for growth. While the technology for such systems readily exists, regulation has hindered widespread global adoption. As cameras add to the complexity and cost of vehicles, uptake is expected to be limited to well-equipped flagship models over the short term, IHS reported.

IHS said sensors continue to be the primary enabler of new safety and convenience features that address driver fatigue or distraction in the car.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400