“We have been providing tires to American families for years and people don’t know about it,” said Armand Allaire, executive vice president of sales and marketing. “We have many loyal dealers and retailers that sell GT Radial and other company brands, but the company itself is not yet well known with the general public. This sponsorship of Eric and our recently announced sponsorship of the Rose Parade are first steps in building awareness for Giti as a company.”
The sponsorship move comes as Giti currently is building its first manufacturing facility outside of Asia in Chester County, S.C. The plant will produce passenger and light truck tires for the replacement and OE markets and is expected to begin production in 2017.
The Giti logo will be centered on the hood of Latino’s 1969 Camaro. In addition, his team’s tractor trailer rig is running on GT Radial heavy duty truck tires. The Giti logo also will be featured on the back of the trailer.
“I’m excited about playing a role in promoting Giti to American drivers,” Latino said. “They are a global company that has made a real commitment to America by building the plant in South Carolina. NHRA drag racing is a great way to promote the Giti name in the heartland of America.”