Closer Look: Giti Tire Plant Tour and Drift Along

Closer Look: Giti Tire Plant Tour and Drift Along

Travel with us and get a look at Giti's US manufacturing facility and high-speed Formula Drift partnership.

During a media and dealer event to showcase its race tire development, Giti Tire USA also highlighted its state-of-the-art tire manufacturing facility in Richburg, South Carolina, and its relationship with Formula Drift.

During the full-day event in late May, Giti gave attendees a closer look at its automated, data-rich manufacturing process and its R&D center. To end the day, Giti’s Formula Drift drivers took to the track with helmet-strapped attendees riding shot gun to give them a taste of the speed and skill involved in Formula Drift racing.

Take a look at the photos and video below for an armchair traveler look at the ride-and-drive event.

Giti-Tire-formila-drift-start
Formula Drift drivers lined up their vehicles, fitted with Giti’s Champiro SX2 RS, outside of Giti Tire USA’s manufacturing facility in Richburg, South Carolina.
Giti-elephant
A statue of the Giti elephant stands in the lobby of its manufacturing facility in South Carolina. Used in Giti’s logo and branding, the elephant harkens back to Giti’s Indonesian roots and is traditionally a symbol of durability, resilience and strength, a reference point for the Giti brand
Giti-plant-tire-ply-machine
An employee at Giti’s manufacturing facility controls a machine that creates tire plies. Formulating the piies with the correct materials is done by computers, which Giti personnel monitor. With close to 700 employees, the 1.7 million-square-foot plant operates using a straight-line manufacturing system – raw materials are mixed into the tire’s sub-components on the south end of the plant, and on the north end, the finished product is stored in a 400,000 square-foot warehouse. In addition, the factory uses a mix of automation and craftsmanship to produce close to 8,000 tires per day.
Giti-plant---steel-belts
Spools of steel belts line the floor of the manufacturing facility. Esch spool has a unique identification number that employees can scan to track all materials in the manufacturing process.
Giti-plant-tire-beads
Spools of high-tensile steel that make tire beads are categorized awaiting to be used in the manufacturing process.
Giti--materials-testing-lab
In its R&D Center on site with its manufacturing facility, Giti employees demonstrated how various machines test the strength, operating temperature and other factors of different materials used in the tire manufacturing process.
Giti- Tire-3d-printing-lab
As part of its R&D Center, Giti Tire has a 3D printing lab where it can make parts for the different tire machines in the plant without having to wait on another supply chain to deliver it. Giti executives this helps keep downtime to a minimum so that the plant can run efficiently.
Giti-tire-drifting-
Amanda Sorenson’s Formula Drift vehicle, sponsored by the Air Force, whips up smoke from its GT Rsdial Champiro SX2 RS tires during Giti’s Drift Along event.
Giti- dealers-formula-drift
Giti dealers decide which helmet they’ll use before hopping into a Formula Drift car with one of Giti’s drivers.

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