During a media and dealer event to showcase its race tire development, Giti Tire USA also highlighted its state-of-the-art tire manufacturing facility in Richburg, South Carolina, and its relationship with Formula Drift.
During the full-day event in late May, Giti gave attendees a closer look at its automated, data-rich manufacturing process and its R&D center. To end the day, Giti’s Formula Drift drivers took to the track with helmet-strapped attendees riding shot gun to give them a taste of the speed and skill involved in Formula Drift racing.
Take a look at the photos and video below for an armchair traveler look at the ride-and-drive event.
For the third season in a row, Nokian Tyres and Powdr have joined forces to plant a tree for every 2023 and 2024 season pass sold at participating resorts. The 2023 program was announced in April and applies only to those season passes purchased during the resort’s discounted price windows.