Only a month after its Dubai unveiling, Pirelli’s new UHP tyre will feature on a number of cars on display, including the eagerly awaited Maserati Gran Turismo, which is making its global debut at the Geneva show.
The Italian tyremaker has also chosen the Geneva show as the venue for the European launch of its P Zero Club. Commencing in Italy in late March with subsequent introduction in other European markets, the P Zero Club is open to anyone who purchases two or more P Zero tyres. Benefits offered by membership in the P Zero club include the free fitting of Pirelli K-Pressure Optic sensors and free or discounted replacement tyres should irreparable accidental damage occur to a P Zero under certain conditions.
