Continental Tire the Americas’ General brand has renewed its partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement.

General originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the “Vegas to Reno” race event held every August.

“We’ve been an active partner with BITD since 2009 and it has been very beneficial to our General Tire brand,” said Travis Roffler, marketing director for General Tire. “We have built many valuable relationships with racers, sponsors and the management team behind BITD. We were extremely saddened to lose Casey Folks earlier in the year but are excited to see the enthusiasm that Daryl and Bryan Folks and their entire team have for honoring their father by moving forward and keeping his vision alive. We are happy to continue in being a part of that.”