Now it has embarked on a major consumer sweepstakes – Take It to the MAX! Sweepstakes and Music Tour 2007.
The Sweepstakes, with a grand prize of a 2007 Ford Mustang GT and a specially designed General Gibson Less Paul guitar, runs from Mar. 15 through June 14.
The first place winner will receive an all-expenses-paid, three-day/two-night trip and backstage passes to the General Tire Music Tour stop in New York City and one of the customized Les Paul guitars. Other top prizes include a Kicker car audio system, Playstation 3 units and iPod Nanos.
CTNA is holding a concurrent sales contest for its dealers, with top prizes including a 2007 Mustang and the customized guitar.
The accompanying concert tour, featuring what CTNA says are the “three of the best unsigned bands in America – Kalifornium, On a Dead Machine and Martyr Reef – will reach 10 cities across the south and southwest.
“The revitalization of the General tire brand stems from an evolution of both mindset and technology that has yielded a reengineered, redesigned and re-energized brand geared toward today’s consumers. This concert is a natural fit for the new General tire,” said Paul Tecci, CTNA’s manager of programs, promotions and events.
More information on the sweepstakes and music tour is available at www.takeittothemaxtour.com.
