Continental Tire the Americas’ General tire brand has joined the Inshore Fishing Association (IFA) as official sponsor for the 2013 season.
In addition to being a sponsor of the IFA Redfish and Kayak Tours, General will also sponsor the new Lucas Oil IFA Pro-Am Redfish Challenge series presented by Cabela’s.
“With more than 30 million anglers nationwide, we felt the IFA Redfish and Kayak Tours would be a great venue to reach our core audience,” said Travis Roffler, CTA director of marketing. “A majority of the angling community drives a light truck, and most have a boat trailer, so they have a need for a tire that’s going to provide them the comfort, durability and performance that they demand. We think this is an excellent match for the General tire brand.”
The IFA is the largest grassroots inshore fishing tournament organization in America. Television coverage of this year’s events will reach 100 million households in the U.S. and Canada via NBC Sports Outdoors, MAVTV, Pursuit Channel, Texas Channel, and World Fishing Network.