GCR Tires & Service (GCR), a division of Bridgestone Americas, announced the launch of a new Route Planner tool available on the GCR website.

Powered by an enhanced store location finder application, the Route Planner provides access to course intelligence to locate GCR stores along haul routes and select store locations based on their specific service needs.

“We are committed to understanding the needs of our customers and providing solutions that help them operate safely, maximize uptime and keep their business moving,” said Jon Kimpel, executive director of marketing at GCR. “Our new Route Planner will help small to medium sized fleets, owner operators and RV customers quickly locate our service stores along any route so they can plan their maintenance activities and make the most of their time on the road.”

The Route Planner enables fleets to plan ahead for long or short hauls, and identify GCR locations along their journey. Users can create customized routes by selecting how far they want to deviate to visit a store. The tool, which is fully integrated with Google Maps, allows users to share directions to their mobile device, with other drivers in the field, as well as save the route for later travel opportunities.

In addition to rolling out the Route Planner, GCR also has upgraded its Store Location Finder enabling fleets to go beyond searches based on zip code and choose a store location based on specific service needs.

The enhanced Store Location Finder uses new customized service filters that include:

· DOT Inspections

· In-store alignments

· Mobile alignments

· Agricultural tire services

· Off-the Road (OTR) tire services

For more information or to try the Route Planner, visit GCRTires.com/locations.