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Gas…and a Tire Commercial

Drivers at some Los Angeles-area gas stations are getting an earful at the pumps, courtesy of Big O Tire.

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The franchiser is running 15-second spots on video displays attached to pumps at 80 self-serve stations, a scheme developed by Big O’s agency Cordero and Davenport Advertising.

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According to the agency, the stations were chosen because of their proximity to Big O locations. The spots tout oil change services available at the stores. (Tire Review/Akron)

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