Gas Bags & Gas Costs: Rolling Resistance Study Lacks Key Answers to Obvious Questions - Tire Review Magazine

Gas Bags & Gas Costs: Rolling Resistance Study Lacks Key Answers to Obvious Questions

Government reports always crack me up. Eating too much of something is bad. Talking on your cell phone while driving is bad. Wearing a seat belt is good.

For the countless billions spent, these “discoveries” should elicit at least a “Huh, that’s interesting!” before we scarf down another Big Mac while driving without seat belts and carrying on a phone conversation. Usually, though, they are perfect fodder for “The Mr. Obvious Show.”

Recently, the National Academy of Sciences reported that, given all factors, it is “technically and economically feasible” to improve repalcement tire fuel efficiency by as much as 10% on average and that NHTSA should be given the dollars to create a rolling resistance test system and an easy-to-grasp grading system so consumers could make “informed tire-buying decisions.”

Surely, such information would be a wonderful selling point for any brand – provided, of course, the government could actually figure out a realistic way to measure real-world rolling resistance and deliver something consumers could really use.

Otherwise, such a system would be “UTQG Part Deux: More Crapola to Make the Government Appear Responsive.” This being an election year, and gas costs making Americans angry, your representatives will be chucking enough of those chips, if you know what I mean.

In fairness, the committee did just what Congress asked it to: sort out the feasibility of Mr. and Mrs. John Doe saving some dough with their donuts. That 10% cut in rolling resistance (averaged like vehicle CAFÉ standards) would save the typical driver some six to 12 gallons of fuel annually. Based on the $2.85 per gallon I just poured into my ride, that’s $17.10 to $34.20 per year – enough to make a slight scratch on my $250 January heating bill!

The absurdity of the 134-page report (I mean, besides the fact that it was 134 pages long) was not the painfully obvious and seemingly pre-determined conclusion but the non-tire factors that were glossed over and disregarded.

Two findings in particular, if acted on, could save considerably more fuel and cut pump costs for all drivers, not just those who think tires can rescue their wallets.

Considering a typical vehicle, the study said, tires account for just 4% of fuel consumption. More fuel is used by the engine (69%), braking (6%), driveline (6%), and idling (17%). So, your government just set fire to a pile of cash to point the finger at the least obvious part of the equation.

Better roadways – materials and conditions – would save 5% to 20% of fuel consumed, the report also concluded.

Yet there were no suggestions – or even hints – regarding improving those areas. It was all about the tires.

And in the face of its remarkable conclusion that we need UTFEG, here is what the committee admitted it did not know:

• If people would trade fuel efficiency for treadwear (and, perhaps, grip)

• If tiremakers would even offer lower rolling resistance with a little less tread life

• If folks would be willing to save money on tires and fuel by taking better care of their tires

• Or if consumers would spend more on tires that could save them an undetermined amount in fuel costs.

Without knowing the definitive answers to those questions, why would a roomful of rocket scientists conclude we need another grading system?

Oh, I forgot, the committee doesn’t even know what impact its UTQG-like rolling resistance grading scheme would have on the sale of more fuel-efficient tires. Still, they want to throw money at the problem – and with NHTSA, of all bureaucracies.

At a time of $3-per-gallon gasoline, Americans are “at least slightly more concerned” about fuel prices, says researcher Frost & Sullivan, and 33% are “a lot more concerned.” But most consumers would not willingly pay more for fuel-efficient tires, no matter what.

John Q. Public wants reliable tires that keep his family safe and deliver long, long, long life. He never wants a flat tire or sidewall bubbles or odd discoloration. He never wants to think about his tires – ever. And, he wants all of that at the same price grandpa paid.

While TIA and RMA continue their now three-year-long stare down over the idea of an industry check-off program – something that has a far better chance of creating intelligent tire consumers than anything the government could conjure – it again falls on you to teach drivers how a little air pressure could help keep oil company profits down and debunk often erroneous information the public has been fed on tire fuel efficiency.

A good place to start would be to read the report, available here.

You May Also Like

Look Inside Lamborghini’s VIP Lounge in NYC and Drive a Urus with Us

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM’s Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s

Lamborghini Lounge vehicle personalized

During a recent ride-and-drive with Pirelli, the tiremaker showcased its relationship with Lamborghini with a stop at the prestige OEM's Lamborghini Lounge, a no-frills building tucked inside New York City’s Chelsea District. Inside, it’s where discerning soon-to-be Lamborghini owners can go and customize their vehicles (namely, the Huracán and Aventador) as part of the carmaker’s “Ad Personam '' customization program. When I say customize your vehicles, I mean you can even choose the color of thread that will sew their seats together. Just take a look...

Fleet Tire Market to Outpace Overall Tire Market to 2026

Fleet tire consumption is growing along with population and middle-class expansion regardless of the economic and transportation setbacks related to COVID-19. Thanks to the shift in mobility that is taking place to 2026 and beyond, which includes greater efficiencies in commercial transport and the use of car- and ride-sharing fleets for personal transportation, the fleet

Freightliner-Custom-Chassis-Electric-Walk-In-Van-1400
Looking for Opportunities Amid Supply Challenges

While the industry continues to battle supply issues, now is a good time to look at other aspects of your shop that you can control.

Forging a Path Forward

The skills we learned from being distanced because of the pandemic will stay with us, but think of it this way: As the world opens up, what opportunities will it offer you?

Forging a Path Ahead
How the State of Our Industry Impacts Your Day to Day

In August, Tire Review is publishing special “State of the Industry” articles comprised of the thought-leadership editorial that takes a look at various trends shaping the global tire industry through the eyes of subject matter experts and industry influencers.

State of the Industry service advisor customer

Other Posts

Finding Your Tire Shop’s Value Proposition

By following a few steps, any growing business in this field, new or old, will be better positioned to determine what their value proposition is, too.

State of the Industry service advisor customer
Waves of Change: Tire Review Makes Staff Changes

Tire Review is accelerating its efforts to keep you engaged, enthusiastic and curious about the growth your business can achieve.

TR Staff 1400
2021 Top Shop Competition Standouts Are the ‘Best of the Best’

These Top Shops lead by example, relentlessly focus on elevating their customers’ service experience, outshine their competitors, stand out in their community and commit to excellence, says Tire Review Editor Mary DellaValle.

Tire Review Top Shop Event
Customer Service Scripts vs. a Sales Process

When you manage and control the conversation, you have your best shot at controlling a favorable outcome.

AdobeStock_51503353