Launched by Bridgestone and Bandag, a business of Bridgestone dedicated to developing retread tires, the “Fleets We Depend On” Roadshow is a 27-stop, cross-country event designed to engage fleets on the many advantages of retreading while combatting industry misconceptions. Below are photos from the roadshow’s stop in Akron, Ohio April 25.
To read about the Akron event, click here.
Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.
Nexen Tire America recently revealed a multi-year partnership with the Major League Baseball team San Diego Padres, spanning the 2024-27 seasons. As the Padres' exclusive tire partner, Nexen Tire will be featured on a variety of marketing assets, including digitally enhanced billboards, in-ballpark branding, mound signage, and more, at Petco Park. In 2023, the Padres drew the second-highest attendance in all of MLB.
The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.
The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.
Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.
Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.
In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.
In Part II of this interview, Dan talks about how tire tread patterns have influenced golf ball design, and vice versa.
Murphy discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.
In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.
