This year, Kenda's sales team took more than 100 dealers from Phoenix to Prescott, Arizona on an off-road trail called, "Backway to Crown King." Take a look at photo from the ride-and-drive.
Madeleine Winer is Editor of Tire Review magazine. She joined the Tire Review staff as a senior editor in 2017. Before joining the tire industry, she worked as a producer and reporter at the Louisville Courier Journal. She is a graduate of Kent State University with a bachelor's degree in journalism and speaks Spanish fluently.
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During a four-day trip to Arizona, Kenda Tire dealers and distributors experienced Kenda products in a rugged off-road environment as part of Kenda’s Light Truck Boot Camp. This year, Kenda’s sales team took more than 100 dealers from Phoenix to Prescott, Arizona on an off-road trail called, “Backway to Crown King.” Originally used as a mining trail in the early 1900s, the 27-mile trail is rated “moderate” to “difficult” among various off-road forums.
As part of the Boot Camp, now in its seventh year, dealers and distributors also participated in a classroom session at Rawhide Western Town & Event Center where they learned about the engineering and testing that goes into Kenda’s products as well as what the brand thinks are its market differentiators and value proposition for dealers. Finally, the group trucked across the street to Wild Horse Motorsports Park to see traction demonstrations that showed on Kenda’s product fared in different terrains compared to its competitors.
RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.
Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.
Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.