Fuel Efficiency Grows as Driver Concern - Tire Review Magazine

Fuel Efficiency Grows as Driver Concern

Sixty-two percent of consumers said fuel efficiency is an important factor today, up from 42% just five years ago, according to new research by Opinion Research Corporation for the Automotive Aftermarket Industry Association (AAIA).

Even though saving money at the gas pump experienced the greatest change, dependability (87%) and safety (80%) still ranked highest among consumers – and both also rose in importance over the past five years.

"Having a safe and dependable vehicle have long been the top motivational factors influencing consumers vehicle maintenance decisions, but getting better gas mileage is catching up as a driving force," said Kathleen Schmatz, AAIA president and CEO. "We were surprised and pleased by the survey results that showed 54% of both men and women motorists felt they were personally capable of performing light maintenance and repair jobs."

Opinion Research Corporation conducted interviews online with 500 people, 21 years of age or older, who are responsible for the purchasing of fuel and the maintenance and repair of the vehicle they drive. The maximum error range is plus or minus four points at a 95% confidence level. (Tire Review/Akron)

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