Fuel Efficiency Grows as Driver Concern - Tire Review Magazine

Fuel Efficiency Grows as Driver Concern

Sixty-two percent of consumers said fuel efficiency is an important factor today, up from 42% just five years ago, according to new research by Opinion Research Corporation for the Automotive Aftermarket Industry Association (AAIA).

Even though saving money at the gas pump experienced the greatest change, dependability (87%) and safety (80%) still ranked highest among consumers – and both also rose in importance over the past five years.

"Having a safe and dependable vehicle have long been the top motivational factors influencing consumers vehicle maintenance decisions, but getting better gas mileage is catching up as a driving force," said Kathleen Schmatz, AAIA president and CEO. "We were surprised and pleased by the survey results that showed 54% of both men and women motorists felt they were personally capable of performing light maintenance and repair jobs."

Opinion Research Corporation conducted interviews online with 500 people, 21 years of age or older, who are responsible for the purchasing of fuel and the maintenance and repair of the vehicle they drive. The maximum error range is plus or minus four points at a 95% confidence level. (Tire Review/Akron)

You May Also Like

TMA Yankton Named K&M Tire Top Shop Winner

The 13-bay tire shop in Yankton, SD, is known for its commitment to customers and its community.

TMA Yankton Top Shop Winner

TMA Yankton, a Yankton, South Dakota tire and auto repair shop, was named this year’s 2023 K&M Tire Mr. Tire/Big 3 Tire Top Shop Winner. For over 40 years, the business has upheld the motto, "Where you're more than just a customer," at its small-town single location. K&M honored the winner of this year’s Top Shop contest at its 2023 Tire Dealer Conference and Trade Show in Las Vegas from Feb. 1-3.

Titan Sponsors Farm Fit Training at NFMS 2023 and Beyond

The sponsorship aims to shed light on the mental health crisis within the agricultural community.

Yokohama Tire Off-Road Drivers Ready to Tackle King of Hammers

Yokohama drives will compete on Geolandar off-road tires.

Are You Open on Saturdays?

With weekend availability and shortened hours, your community and techs will both be happy.

Point S Executives Speak on How They Plan to Keep Winning

Point S leadership gives us the scoop on how the group is thriving during times of adversity.


Other Posts

K&M Tire Dealers Go ‘All In’ at 2023 Conference & Trade Show

K&M Tire provided the fun, prizes and resources to dealers during its annual conference and trade show.

Bridgestone Creates New Philanthropic Position

Wade Munday has been hired to handle corporate philanthropy and social impact at Bridgestone.

Hunter Engineering, Dealerlogix Announce Integration

The partnership between companies was announced during NADA 2023.

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.