“Fram is thrilled to be part of the inaugural X Games hosted in Austin,” said Josh Gordon, marketing director for Fram. “Our filters are all about getting the job done right and I think fans at X Games will see we’ve put that same mindset to work planning an entertaining lineup of athlete appearances, contests and giveaways for all those in attendance in Austin.”
Fram will host head-to-head rally kart competitions daily with prizes for the winners. Additionally, the company will feature DIY automotive tips as well as the importance of regular filter maintenance, it said.
Fram will also host autograph sessions with X Games competitors Brian Deegan, Ronnie Faisst, Jackson Strong and Mitchell DeJong.