Fram Expands Pro Offerings - Tire Review Magazine

Fram Expands Pro Offerings

Fram Filtration now offers a line of oil, air and cabin filters for use by professional installers: the Fram Pro Series.

“The oil change market is trending toward offering the end consumer quality oil choices, but quality filters have been an afterthought. With the Fram Pro Series, we’re giving shops the opportunity to grow their business by offering a more complete oil change with trusted, quality filters engineered to pair to a specific oil offering,” said Rich Fleming, vice president of sales and marketing for Fram Filtration.

Two oil filter choices are available in the Fram Pro Series: Fram Pro Synthetic and Fram Pro. The Fram Pr Synthetic is engineered to pair with synthetic and blended oils and features dual layer synthetic media and a silicone anti-drainback valve, the company said. The Fram Pro utilizes synthetic/cellulose blend media for advanced engine protection and is specifically engineered for vehicles that use conventional oil with short change intervals.

With more than 90 oil filter, 170 air filter and 70 cabin filter parts numbers, the Fram Pro Series includes part numbers most frequently used by professional installers, the company said.

You May Also Like

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400

Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

GT Radial Formula Drift team welcomes 14-year-old driver

Minowa, who will be the newest and youngest driver in the Formula Drift 2024 pro season, will be debuting with Team Jerry Yang Racing.

GT-Radial-FD-Driver-Hiroya-Minowa
TIA is now accepting nominations for open board of directors positions

The newly-elected board members will serve three-year terms with the potential for re-election to two additional terms.

OTR-Conf---DIck-Gust-1400
Professional race car driver to compete on Bridgestone Potenza RE-71RS tires

Tom O’Gorman will compete on Bridgestone Potenza RE-71RS tires in the World Racing League Grand Touring Over class during the 2024 season.

Kumho Tire becomes an Official Tire of Formula DRIFT

As part of the sponsorship, Kumho Tire will receive a significant footprint at each of the eight Formula DRIFT events in the 2024 series, including track signage and activation during race weekends.

Kumho_Tire_USA_Formula-DRIFT-sponsorship-1400

Other Posts

Discount Tire acquires six Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers brand name.

Suburban-Tire-Discount-Tire
Sun Auto Tire & Service expands Texas store count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun-Auto-Carrollton
Yokohama Rubber to supply its BluEarth-XT AE61 as OE on Toyota’s Yaris Cross

Yokohama Rubber said the BluEarth-XT AE61 is a summer tire developed specifically for use on crossover urban SUVs.

Yokohama-BluEarth-OE
AACF launches anniversary fundraising initiative

Running through July 1, this campaign aims to raise $65,000 through 1,000 donations of $65 each.

AACF-65th-logo