First TIA Consumer Education Video Hits the Airwaves - Tire Review Magazine

First TIA Consumer Education Video Hits the Airwaves

TIA has issued the first of four planned consumer-targeted tire care videos.

“Tire Safety Starts with Proper Tire Repair,” now posted on TIA’s YouTube channel (TireSafetyStartsHere) and at tireindustry.org, explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires.

The new video features a camera inside the tire so consumers can see what happens each time the tire makes a revolution, and a slow-motion view of what it looks like inside a tire when a nail pokes through the innerliner.

TIA plans to release three more “Tire Safety Starts With…” consumer education videos in 2013, including one that was recently shot that will deal with winter tires.

“While TIA has been primarily focused on technician training over the past decade, the TIA board recognized that we couldn’t continue relying on others to send the right messages to motorists,” said Randy Groh, TIA president. “Training is our top priority next to government affairs, so we decided to embark on our own consumer education campaign and take the lead in viral marketing.”

“TIA has always taken a lot of pride in the quality of our training videos,” said Kevin Rohlwing, TIA senior vice president of training. “Our programs are known for using creative images to make a point, and we are very pleased with the footage inside the tire. We hope it’s the type of video that will resonate with YouTube viewers and send the message that proper tire repair plays a vital role for tire safety.”

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400