First EcoTreadsetters Winner Named - Tire Review Magazine

First EcoTreadsetters Winner Named

Yokohama Tire Corp. selected Josh Barinstein of West Linn, Ore., as the grand-prize winner of its first ecoTreadsetters video contest.

Barinstein received an all-expense paid trip to Costa Rica for his entry "Helping the Earth – One Step at a Time.” The 60-second video, said Yokohama, stars Barinstein’s sons, Nathan and Skyler, who give tips on how people can protect the environment, including by reusing grocery bags, recycling and using environmentally friendly products.

The winning video can be seen at

"We launched as part of Yokohama’s commitment to the environment as a socially responsible organization, as well as to establish a forum for people to come together and share ideas for making ‘going green’ a part of their daily routines," said Fred Koplin, Yokohama’s director of marketing communications. "The contest stimulated creativity among the participants, who showcased everything from composting and sustainable lifestyle-inspired surf expeditions to a pollution prevention potluck, which reduced vehicle emissions by encouraging employees to stay at work for lunch.” (Tire Review/Akron)

You May Also Like

Maxxis to Supply OE Tires for the BMW 1 Series in Europe

Maxxis will supply BMW Group with tires in size 225/40R18 92Y XL HP5.

BMW Maxxis OE

Maxxis announced it is supplying original equipment (OE) tires for the BMW 1 Series in Europe. The new deal, which began this month, calls for Maxxis to supply BMW Group with tires in size 225/40R18 92Y XL HP5.

Given Europe’s highest tire-label rating, A, in both wet grip and rolling resistance, Maxxis’ tire for the BMW 1 Series proves its commitment to both quality and innovation, according to the company's press release. The tire’s compound is mixed using new technology for increased mileage, and its award-winning Premitra HP5 pattern reduces noise and vibration for a balanced, comfortable ride, Maxxis says.

TIA Supports Right to Repair in Maryland

The Tire Industry Association testified in Maryland before the House Economic Matters Committee on House Bill 1193.

Michelin To Invest $300M in Nova Scotia Plants

The investment will see the installation of new technologies in Michelin’s three Nova Scotia facilities.

Michelin Nova Scotia plant_
Trelleborg Exhibits Tires for Construction Applications at ConExpo 2023

The company presented its Brawler HPS Soft Ride and EMR1042 tires, highlighting their durability and productivity.

Trelleborg Ag ConExpo
ATD Hosts Grand Opening for Salt Lake City Distribution Center

The new DC was built to better serve ATD customers in the Salt Lake City community.

ATD Salt Lake City Distribution Center

Other Posts

Massachusetts to Enforce Right to Repair Law Starting June 1

“The people of Massachusetts deserve the benefit of the law they approved more than two years ago,” the state’s attorney general said.

Auto Care Association Signs on to Global Right to Repair Reform

The Auto Care Association and other global associations release 10 best practice guidelines for legislators.

Bill Hanvey Right to Repair
Bridgestone Previews New VZT Construction Tire

The VZT 25 in. construction tire is designed for loader and grader applications.

Bridgestone OTR ConExpo
Goodyear Celebrates 2023 Women Make America Award Honoree

Goodyear’s Jenny Paige will be celebrated at the 2023 Women Make America Awards gala in Washington, D.C.