First EcoTreadsetters Winner Named - Tire Review Magazine

First EcoTreadsetters Winner Named

Yokohama Tire Corp. selected Josh Barinstein of West Linn, Ore., as the grand-prize winner of its first ecoTreadsetters video contest.

Barinstein received an all-expense paid trip to Costa Rica for his entry "Helping the Earth – One Step at a Time.” The 60-second video, said Yokohama, stars Barinstein’s sons, Nathan and Skyler, who give tips on how people can protect the environment, including by reusing grocery bags, recycling and using environmentally friendly products.

The winning video can be seen at

"We launched as part of Yokohama’s commitment to the environment as a socially responsible organization, as well as to establish a forum for people to come together and share ideas for making ‘going green’ a part of their daily routines," said Fred Koplin, Yokohama’s director of marketing communications. "The contest stimulated creativity among the participants, who showcased everything from composting and sustainable lifestyle-inspired surf expeditions to a pollution prevention potluck, which reduced vehicle emissions by encouraging employees to stay at work for lunch.” (Tire Review/Akron)

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