Firestone Strikes a Deal With MLB for Sponsorship - Tire Review Magazine

Firestone Strikes a Deal With MLB for Sponsorship

Firestone has teamed up with Major League Baseball to sponsor the sport’s All-Star balloting for the 2010 season. The five-year, multi-million dollar deal includes national advertising during broadcasts as well as in print publications at stadiums.

The deal marks the tiremaker’s first non-racing sponsorship in 25 years.

Firestone is in the process of producing two baseball-themed television commercials to run next season. The compant also plans to install in-store promotions related to baseball at its 7,500 retail outlets across the country.

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